Garage ITB: playing with textures and colors

A secondary packaging concept for the luxury perfume bottles Bormioli Luigi Collection with Inside Coating

Bormioli Luigi is a world leader in glassmaking, working with the most important fashion and luxury brands globally for their perfume bottles and cosmetic jars.

INSIDE is Bormioli Luigi’s solution for the internal decoration of glass bottles creating a virtual 3D effect of the packaging, which gained a large success with some of the most prestigious luxury perfumery brands.

You will have surely seen or used the bottles created with this technique: indeed some of the most famous perfume brands such as Armani, Prada, Narciso Rodriguez and Dior Prestige use it for their packaging.

To make the most of this line of products, we decided to create a luxury secondary packaging using eco-friendly and made in Italy materials.

The first design plays on chromatic and tactile contrasts for an impactful result from an aesthetic point of view, which is very energetic and elegant at the same time.

It is a cardboard box covered externally with Favini Remake Carapace Midnight and internally with Favini Remake Midnight.

Remake is the exclusive leather-effect paper that takes inspiration from the world of fashion, produced with 40% recycled cellulose.

The puller is made from recycled microfiber by Lorenzi and the box is hot printed with black foil on the top.

The second design has a more natural look and softer tones. The natural colors enhance the green pastel color of the bottle.

The box is entirely covered with Icma Kind Waves Avana: a 100% Recycled paper, FSC® Recycled Credit, produced without chlorine and optical brighteners; with a nice oriental texture.

These boxes are 100% recyclable but we suggest you keep and reuse them.

GarageITB is constantly looking for innovative and sustainable solutions for luxury packaging. From design, to materials, through supply chain and logistics, we look for the most effective and sustainable ways to make our clients’ projects beautiful and good for the environment.

For more information on the products and possibilities, contact your local account manager or write us info@inthebox.it | info@intheboxusa.com