This is the time of year when fashion and luxury brands are finalizing their Chinese New Year projects.
The CNY festival celebrates the beginning of a new year on the traditional Chinese, or lunar, calendar.
Similar to Christmas or Hanukkah, the main Chinese New Year activities include putting up decorations, eating reunion dinner with family on New Year’s Eve, celebrating with firecrackers and fireworks, and gifting traditional red envelopes.
The Chinese New Year red envelope is a traditional gift for children. In China it’s called yasui qian (压岁钱 /yaa-sway chyen/), which means ‘suppressing ghosts money’.
Those who receive a red envelope are wished another safe and peaceful year.
Given the strong spending power of the Chinese market, Chinese New Year has traditionally been a great time for fashion and luxury brands to connect with local customers.
Fashion houses design special products for the Chinese market like dedicated capsule collections or red envelope kits.
Here at INTHEBOX we help the fashion industry in designing, developing and producing packaging and visual tools for their CNY projects. We support them in defining the design, sourcing the right materials and finishes, and determining manufacturing processes and logistics.
DESIGN INSPIRATION
We generally help companies find the right design for their boxes or visual tools by keeping our Pinterest galleries updated with the latest trends and Pins. According to the Chinese Zodiac, 2021 will be the year of the Ox: symbol of diligence, persistence and honesty. We created a special gallery of “Ox inspirations” to help designers find their “style”.
SUSTAINABLE FABRICS AND PAPERS
Behind the scenes, our R&D dept. maintains a 360° understanding of the market for sustainable fabrics and papers, constantly identifying new trends, techniques, and products to offer our clientele the latest in green materials.
LOGISTICS AND WAREHOUSING
We help brands with their logistical needs, handling the shipments of their goods directly to retailers or their own warehouses.
INTHEBOX Group designs and manufactures packaging for luxury brands since 1997. Contact us for more information: info@inthebox.it
